How can you attract new dental patients?
The answer is through measurable dental marketing.
The dental industry has entered a new era. In the past, dentists could do little or no marketing and still grow their practice. It wasn’t very long ago that acquiring and maintaining a base of patients was as simple as providing excellent dental care. Today, that is no longer the case. Today’s dental landscape has never been so competitive. The proliferation of Dental Service Organizations (DSOs) has changed the paradigm in the dental industry. There are literally dozens of practices in your geographic area that are vying for the same pool of new patients!
The internet has changed the way that new patients select a dental practice. Patients have access to more data, more statistics, more tools and more choices than ever before. Searching for health-related information is currently the third most popular online activity, and more than half of adults in the United States use the internet as their first source for answers to their medical questions. To succeed and prosper in the age of the internet, you must practice both great dentistry and great marketing!
To grow your practice, you need to develop a marketing plan that includes a wide range of marketing strategies to convince patients that your practice is the best choice for dental care in the area. This includes both online and offline strategies.
As a marketing client of NewPatientz, you and your team will learn the tools of how to create a marketing platform that will allow you to track the performance of your different marketing mediums:
- Pay Per Click (PPC)
- Search Engine Optimization (SEO)
- Social Media
- Paid Social Media Advertising
- Direct Mail
- Local Print
- Regional Print
- Content Marketing
- Website Design
- Referral Program
- Loyalty Program
- Community Events
- Online Scheduling
- Appointment Reminders
- Patient Marketing
- Patient Personas
- Creating a Brand Voice