Dental marketing is key to your success!

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

John Wanamaker

Do you know if your marketing is working?

The key to any marketing campaign is to be able to track its performance. How else can you tell what is working and what is not working? You should be doubling down on what is working and quickly terminating what is not working.

The world of marketing has changed in the last 5-10 years. The people that make up your current and future patient base are now online, and the information they are accessing on their computers, tablets and smartphones is influencing their decisions just as much as recommendations from their friends and families.

As CEO of Smile Exchange, I was responsible for driving over 15,000 new patients to six practices in less than four years. I know firsthand what marketing works for a dental practice and what does not. The key is to be able to effectively track your marketing efforts so you can make informed business decisions about which marketing mediums to utilize. Why try and reinvent the wheel? I can help your practice generate a healthy new patient flow but, just as importantly, teach your team how to create a marketing system that will allow you to track and measure the performance of your marketing efforts and achieve your ROI goals.

What are you waiting for? Schedule your free practice checkup!

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